Network Runners, Inc was awarded U.S. Fire Administration (USFA), Fire is Fire Is Everyone’s Fight Higher Education Marketing Services Project. (POP began on Sept 30, 2023)
NRI was awarded U.S. Fire Administration (USFA), Fire is Fire Is Everyone’s Fight Higher Education Marketing Services Project. For this contract NRI will be developing a marketing campaign & curriculum (to include social media) to promote campus fire safety. The goal of the campaign is to promote FIEF and teach students about marketing for behavioral change. NRI will also be creating a marketing lesson that can be used by multilevel higher education institutions (>Grade 12) to educate students on the use of branding and social marketing. NRI will Partner with a minimum of 3 higher education institutions to pilot the project in Fall of 2023. For this contract, NRI will be developing pre and post evaluation metrics to determine the effectiveness of the campaign, providing a report documenting the development and delivery of the FIEF campaign including curriculum and evaluation tools that can be used by other higher education institutions to do similar campaigns on their campus. Report will follow all USFA and FEMA publication requirements including AP format, 508 compliance and U.S. Fire Administration style guidelines.